Johnson Controls ESM
NEED
To quickly deploy an Energy System Management new service launch to customers and support national field
sales offices.

SOLUTION
Generate excitement with a promise to save up to 15% on natural gas and electric utilities. Add to the excitement by developing interactive sales tools and an informational web site that bounces back to the customer an immediate estimate of utility savings while capturing leads for the sales force to close.

RESULTS
Deployment strategy (literature, direct marketing, interactive web site and CD sales tool):
• Reduced service introduction time from one year to three to five months
• Sold $2 million in two months
• Generated 200 highly-qualified leads within two months

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