Cooper Branding Program
NEED
Communicate to the market (industrial users of power distribution switchgear and electrical utilities throughout America) the breadth, flexibility and advantages of the Cooper/Kyle Padmount product line. Arm sales representatives with a tool to simplify the selling process. Support Cooper Power Systems' leadership position in the electrical energy distribution marketplace.

SOLUTION
Develop a brand look and key messages for the Padmount product line. Produce a print collateral kit including pocket folder with eight-page overview brochure and seven product line sell sheets, four to six pages each. The pocket folder/brochure provides an overview of the company's expertise and product line, features, benefits, and applications guide. Individual product line sell sheets provide detailed application information and specifications of individual products within the Padmount product line. Existing data sheets are housed behind that.

RESULTS
Improved image and messaging for the Padmount Switchgear product group line that will be applied to all future collateral. Individual sell sheets allow customization of information to individual customers' interests and easy update of individual product specifications. An artistic approach to design and photography sets the customer apart from its competition while supporting Cooper's reputation for innovation and leadership.

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