GENERAC Dealer Development
NEED
Expand the number of Generac's commercial generator dealers in the HVAC and Electrical markets by introducing new “Guardian” pre-packaged Emergency Power Systems (EPS) for home and small commercial use.

SOLUTION
An integrated Dealer Development Program including advertising, data base, 3-part direct mail program and telemarketing with easy-response mechanisms, including business reply cards (BRCs), 800# and interactive web
site form.

RESULTS
Twenty percent of the Target Audience requested a Dealer Starter Kit. Six hundred (600) new dealers were acquired in less than six months.

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