NEED
Enhance the ease and speed with which engineers can specify Cleaver-Brooks boiler systems, eventually replacing the print version of an 840-page, 11-section catalog. Increase Cleaver-Brooks’ competitive advantage in the marketplace. Provide an effective sales and marketing tool for faster conversion of prospects into customers
and supporters.

SOLUTION
Developed an interactive Web-CD that improved brand image, company marketing information, user introduction and registration (captured in a database), main window with menu and navigation, interactive application and product specifications, CAD drawings, boiler room layouts, produce spec and vendor cut sheets, proposal graphics, efficiency software, and intranet connection for pricing and confidential information.

RESULTS
• Improved Cleaver-Brooks’ image
• Maintained leadership position
• New means to market the company and products, and develop new marketing opportunities from customer
database and profiles
• Established a technology platform for future growth
• Increased preference, led to leap-frogging of sales vs. the competition
• Reduced updating/reprinting/warehousing/shipping costs
• Experienced ROI in the first year
• Developed new markets by offering metric conversions
• Shortened the sales cycle