Millwaukee, WI - June 22, 2002 - Milwaukee Public Schools (MPS) selected Phoenix Marketing Group to provide creative services including copy and graphics for its 2002 "school selection" campaign theme.  The theme has been applied to billboards, transit cards, direct mail, theater slides, print ads, and TV and radio spots, which will run from July through August. 

The objective of the summer campaign is to persuade parents to enroll their children now instead of waiting until fall.  Since individual schools do specialize in different academic areas, early enrollment guarantees attendance at the MPS school of their choice.  MPS selected two of the five campaign themes developed by Phoenix, which promote early enrollment and provide a new look for MPS.

Phoenix Marketing Group, Inc. is a full-service marketing communications firm that provides real solutions and real results for its clients.