"Centralizing direct marketing efforts for our investment counselors will help us build brand equity nationwide while offering consumers valuable information on the latest financial products and services," says Cynthia Johnson, V.P. Advertising and Public Relations, Ziegler.  "This helps us achieve our mission of advancing health, wealth and well-being through tailored financial services for individuals, families and companies."

The campaign produced by Phoenix included database acquisition, direct mail, call center activity, evaluation and measurement.  Attendance, appointments and business are being tracked and measured.  Plans are underway to roll-out five workshop programs nationally.

Ziegler (AMEX: ZCO) – The Ziegler Companies, Inc., headquartered in Milwaukee, Wis., is a diversified services company with operations in capital markets and investment banking, and investment services including asset management and wealth management through retail brokerage services.

Phoenix Marketing Group, inc. is a full-service marketing communications firm that provides real solutions and real results for its clients.