MILWAUKEE, WI- December 6, 2002 - Phoenix Marketing Group was commissioned by J.F. Cook Company, Inc. and its subsidiary, Overhead Door Company of Greater Milwaukee, to develop its new corporate ID and branding program.  Because Cook has a number of products and services sold to multiple markets there was some lack of understanding for the company, its brands, products and services.

Cook needed a consistent brand name and brand identity for use in every marketing situation. Phoenix developed a logo intended to represent Cook as THE commercial window and overhead door distributor and installer in southeastern Wisconsin. The new logo and positioning statement - "Doors and windows for your world" - were applied to all corporate identity materials and forms.

J.F. Cook Co., Inc. and its wholly owned subsidiary, Overhead Door Company of Greater Milwaukee is one of southeastern Wisconsin's largest residential and commercial overhead door and commercial window distributors.

Phoenix Marketing Group, Inc. is a full-service marketing communications firm that provides real solutions and real results for its clients