Milwaukee, WI – June 27, 2003 – Phoenix Marketing Group is proud to introduce its latest new client, Chortek & Gottschalk (C&G), LLP, which encompasses three business groups: accounting and advisory, business technology consulting and financial solutions groups in Waukesha, Wisconsin. Phoenix was commissioned to give the company a whole new corporate branding facelift.

For Chortek & Gottschalk, the re-branding effort represents more than 55 years of growth and transition, which took the firm beyond traditional accounting, auditing, tax and business advisory services. Two business groups have been added, C&G Consulting – business technology consultants, who provide financial systems selection, integration and maintenance; and Financial Solutions, LLC – consultants in financial planning, insurance and investments. Combined, the groups create the cohesive set of services that Chortek & Gottschalk offers today. Chortek & Gottschalk asked Phoenix to develop a cohesive brand identity program that provides a more consistent image of who they are.

Phoenix incorporated a “plus” sign into the initials C and G, and coined the phrase “The Plus in Maximizing Your Success” as the company’s new positioning statement. The new brand identity communicates Chortek & Gottschalk’s mission and value to its clients. The slogan is a new way of expressing the role Chortek & Gottschalk has always strived to play in serving its clients. The new brand was then applied to all facets of its forms, self-promotional literature and web sites.

Phoenix Marketing Group, Inc. is a marketing communications firm focused on providing clients a creative approach to advertising, marketing and public relations – helping them “rise above” their competition.