PHOENIX MARKETING GROUP, INC. HIRED AS AGENCY OF RECORD FOR RESTAT PBM

jradtke@phoenixmgi.com

Milwaukee, WI – April 26, 2005 – RESTAT Prescription Benefit Managers chose Phoenix Marketing Group, Inc. as their agency of record to help them develop a marketing program to commemorate their 20th anniversary.  The marketing program includes advertising, public relations, print collateral, direct marketing, tradeshow and website promotions. 

RESTAT is the fourth-largest prescription benefit manager in the United States, and services three million members and over 3,000 clients.  The West Bend, Wisconsin company is the longest continually operated PBM by one ownership since its inception in 1985.  RESTAT serves TPAs, brokers, self-funded employers, insurance companies, managed health organizations and unions to provide prescription discounts and programs for the client to control drug spend.

Phoenix Marketing Group, Inc. is a marketing communications firm focused on providing clients a uniquely creative approach to marketing communications – helping them “rise above” their competition.



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