Peapod Online Grocery Shopping Delivery Service Selects Phoenix Marketing Group as Milwaukee PR and Promotions Agency

FOR IMMEDIATE RELEASE

Jean Radtke
414-771-1044, x112
jradtke@phoenixmgi.com

MILWAUKEE, WI – July 23, 2007 – Peapod, the Nation’s leading internet grocer, has appointed Phoenix Marketing Group, Inc. as their PR and promotional agency for the Milwaukee area market.

Phoenix is helping Peapod build awareness and trial, and position Peapod as the “top shelf quality, every day prices” online grocery delivery service. Peapod sponsored major Milwaukee events such as Summerfest, Jazz in the Park, Bastille Days, Zoo Events and Firefly Art Fair. With the Peapod character, they have been providing educational information, gifts for adults and kids, and coupons towards $15 off a first order of $50 or more at www.peapod.com.

Peapod’s customers are busy people, particularly busy families with children. In addition to sponsorships, Peapod is promoting on local radio stations and TV.

Peapod, an online grocery store started in 1989, has grown from a small shopping and delivery service to become a major internet player. Peapod, having served more than 10 million customers, has secured its position as the country’s leading internet grocer, serving 18 U.S. markets.

Phoenix Marketing Group, Inc. is a marketing communications firm whose mission is “To rise above all competition in our creative approach to marketing communications,” helping our customers "rise above" their competition. For more information, please visit the Phoenix web site at www.phoenixmgi.com.