CHARACTERISTICS OF STELLAR WEB SITES INCLUDE:

  • Multi-modal navigation
  • A robust site search feature
  • Backing by usability testing
  • Being built for acquisition
  • Multiple modes for ongoing communication
  • "New" media (blogs, RSS, podcasts, Webcasts, video, etc.)
  • Meeting business users' needs
  • Matching business users' processes
  • On-site help functions
  • Keeping it SIMPLE
  • Assistive product/service selection engines
  • Account/profile access
  • An optimal mix of transactional and marketing features


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Phoenix Marketing Group is a full-service advertising agency serving clients in the
greater Milwaukee, Wisconsin area and across the country.