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CHARACTERISTICS OF STELLAR WEB SITES INCLUDE:
- Multi-modal navigation
- A robust site search feature
- Backing by usability testing
- Being built for acquisition
- Multiple modes for ongoing communication
- "New" media (blogs, RSS, podcasts, Webcasts, video, etc.)
- Meeting business users' needs
- Matching business users' processes
- On-site help functions
- Keeping it SIMPLE
- Assistive product/service selection engines
- Account/profile access
- An optimal mix of transactional and marketing features
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