Top 10 Ways to Make Your News Release More Effective

  1. Add a sub-head for valuable supplementary guidance, and make sure your news releases are no larger than 256 kb and average 640 words
  2. Attach one photo/logo and add hyperlinks to drive traffic to a specific page on your website and/or an objective third-party reviewer
  3. Include key words relevant to content in the headline
  4. Include e-mail links to key contacts in the news release
  5. Increase SEO with key words, phrases, tags, links, and product/service names
  6. Format key points and contacts using bullets, boldface, and/or italics
  7. Distribute to traditional media and social media through Cision, Business Wire, your website, RSS feed and social media pages
  8. Focus on one message per release
  9. Use your "boilerplate" (last paragraph) with links to your website and key contact
  10. Consider a video or multi-media element to elaborate on various points. Add it to the web, LinkedIn, YouTube, Facebook and TwitterTM


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