Milwaukee, WI - February 28, 2002 - Phoenix Marketing Group, Inc. has been selected by P&H Mining Equipment, a division of Joy Global, to develop an integrated marketing campaign to raise awareness for its P&H Digital Drive Solutions™ product line. The campaign includes a name change, product logo, advertising, 3-part direct mail program, public relations and premium items, which will be used to promote the product's proven performance to the mining industry.

P&H Digital Drive Solutions™ are designed to increase the production capabilities of mining equipment. The product line, which boasts a productivity leap of up to 15 percent, a three-second reduction in cycle time and three-to-six month ROI has proven itself to help meet the ever-increasing demand for coal.

P&H Mining Equipment is a world-leading supplier of electric rope shovels, large rotary blasthole drills and walking draglines, with global life-cycle management support through its distribution arm, P&H MinePro Services.